Broadcast media
Driving real outcomes
Our data-led planners are experts in using broadcast channels to drive campaigns which deliver anything from mass awareness to highly targeted and trackable performance metrics. If you have a goal, we can dream up a plan to bring it to life.
Channels
How we work
Our broadcast media specialists work with you to design and implement powerful, effective media campaigns – from TV and radio to podcasts. Let us join the dots and make your broadcast media unforgettable.
The Channels
What we can do for you
TV
TV combines efficiency and flexibility, whether using linear TV to reach broad audiences or digital video across social platforms with connected TV for retargeting. Not tied into trading deals, we can optimise spend towards the highest-performing platforms in real time.
Radio
Commercial radio stations offer the broadest targeting of sociodemographic groups at local, regional, or national level. Proven to drive positive ROI and adds reach and frequency to multi- media campaigns.
Podcast
Connect with immersed listeners consuming content based on their interests. Highly receptive audiences, and an effective way to extend activity on other channels, driving higher response rates overall.
Out of Home
Reach your audience on the move with unmissable messages. Print sites with bold creative messaging, or digital OOH tailored using data — factoring in weather, location, or time of day — for a hyper- focused, creative solution that drives both offline and online response.
Linear TV
Traditional live TV still reaches around 90% of the population weekly. TV attribution software means campaigns can be measured and optimised to drive both mass awareness and high response rates.
“We’re a media agency with a difference…and yes, we know everyone says that! But with us, it’s true. We’re driven by data and we place strategy front and centre of everything we do so we can deliver unstoppable media campaigns to our clients through the power of connection. What’s more, the team are a nice bunch to work with.”
Clare Arndell – Media Director / Join the Dots
The difference we've made
Subscription growth campaign
Our Specialisms
Explore our other services
Driving real outcomes
Data-led digital channels with pin-point targeting and detailed outcome tracking across all
platforms.
Print & Direct Mail
Unique creative opportunities to reach customers directly in their home as part of a connected
campaign.
Data
Data is at the heart of everything we do. We join the data dots to create meaningful insights that
deliver effective campaigns.
Digital Media
Data led, results obsessed
We’re an agency that prides itself on being data-led. Digital channels provide us with endless streams of data that allow us to target with pin-point precision and track outcomes at a very detailed level.
Print & Direct Mail
Customer-centric, data driven print
The Join the Dots team takes a customer-centric approach from planning through to delivery, meaning the entire process is underpinned by customer insight and driven by data. Only fully GDPR-compliant data forms part of your campaign — complete transparency assured.
Data
The foundation of every campaign
Not only is it GDPR compliant to have clean and accurate data, it’s also the foundation of every campaign at Join the Dots. Whether it’s for acquisition, retention or cross-selling, data is at the very heart of everything we do. ISO27001 accredited — your data safety is our priority.
CX
Connecting the dots across the customer journey
We bring together audience insight, data, CRM, media and technology to design connected customer journeys that guide people from acquisition through to advocacy in a way that feels deliberate, relevant, and valuable.
Creative
Creative built from your media insights
Most media agencies plan your channels and hand creative to someone else, and that is where a lot of campaigns quietly leak. At Join the Dots, we use your first-party data to plan media and to brief creative, so both are built from the same audience insight.
Get in touch with the group
Whether you’re looking to speak to a specific division or want to understand how the Group as a whole could support your organisation — we’d love to hear from you.