Digital Media
Pin-point precision, real outcomes
We’re an agency that prides itself on being data-led. Digital channels provide us with endless streams of data that allow us to target with pin-point precision and track outcomes at a very detailed level.
Channels
How we work
Once we’ve profiled your audience and understood what makes them tick, we extend and amplify messaging from your offline channels across digital to drive awareness and engagement.
By retargeting at an effective frequency, we deliver cost-efficient response. Activity on digital channels can be quick to get up-and-running, with a myriad of opportunities for creative testing. And by using data to optimise campaigns in real time, we make sure we drive the best possible results from your digital budgets.
The Channels
What we can do for you
Display
Display encompasses a wide mix of formats including banners and video across many devices. Connect with people around their interests or behaviours to drive awareness, or reach people in specific verticals or locations to drive response — from homepage takeovers to video pre-rolls.
Programmatic
Automated activation of bespoke audience segments wherever they are online — with flexibility and scale. We only work with providers who guarantee brand safety and operate transparently, ensuring best possible value for your budgets.
Paid Social
Social media platforms deliver high reach for nearly all target audiences when they’re in a browsing frame of mind. Multiple formats allow for real creativity, and targeting options can replicate offline targeting such as postcode sectors or demographics.
Digital Radio
Super targeted and trackable, digital radio ads are served to specific audiences via apps or smart speakers. Audiences are built using 1st-, 2nd- or 3rd-party data, and a pixel on your site tracks listener behaviour to measure uplift vs control.
Addressable TV
Platforms like Sky AdSmart and ITV Hub enable advertisers to identify very specific audiences using 1st-, 2nd- or 3rd-party data. An effective channel for any brand size, with reporting tools available to measure the success of every campaign.
Native
Native advertising uses in-content formats to aid brand discovery and make product recommendations. By running activity that looks like editorial within an editorial environment, clickthrough rates tend to be higher, driving greater levels of attribution.
Digital Out of Home
Reach your target audience on the move with unmissable messages. Sites can be tailored using advanced data connectivity — factoring in weather, location, or time of day — to deliver everything from direct response to brand awareness. With smartphones now ubiquitous, digital OOH can also be considered for direct response activity.
“We’re a media agency with a difference…and yes, we know everyone says that! But with us, it’s true. We’re driven by data and we place strategy front and centre of everything we do so we can deliver unstoppable media campaigns to our clients through the power of connection. What’s more, the team are a nice bunch to work with.”
Ben Briggs – Managing Director / Join the Dots
The diffeerence we've made
Subscription growth campaign
Out Specialisms
Explore our other services
Driving real outcomes
Data-led digital channels with pin-point targeting and detailed outcome tracking across all
platforms.
Print & Direct Mail
Unique creative opportunities to reach customers directly in their home as part of a connected
campaign.
Data
Data is at the heart of everything we do. We join the data dots to create meaningful insights that
deliver effective campaigns.
Broadcast Media
Driving real outcomes
Our data-led planners are experts in using broadcast channels to drive campaigns which deliver anything from mass awareness to highly targeted and trackable performance metrics. If you have a goal, we can dream up a plan to bring it to life.
Print & Direct Mail
Customer-centric, data driven print
The Join the Dots team takes a customer-centric approach from planning through to delivery, meaning the entire process is underpinned by customer insight and driven by data. Only fully GDPR-compliant data forms part of your campaign — complete transparency assured.
Data
The foundation of every campaign
Not only is it GDPR compliant to have clean and accurate data, it’s also the foundation of every campaign at Join the Dots. Whether it’s for acquisition, retention or cross-selling, data is at the very heart of everything we do. ISO27001 accredited — your data safety is our priority.
CX
Connecting the dots across the customer journey
We bring together audience insight, data, CRM, media and technology to design connected customer journeys that guide people from acquisition through to advocacy in a way that feels deliberate, relevant, and valuable.
Creative
Creative built from your media insights
Most media agencies plan your channels and hand creative to someone else, and that is where a lot of campaigns quietly leak. At Join the Dots, we use your first-party data to plan media and to brief creative, so both are built from the same audience insight.
Get in touch with the group
Whether you’re looking to speak to a specific division or want to understand how the Group as a whole could support your organisation — we’d love to hear from you.