Print & Direct Mail
Customer-centric, data-driven print
The Join the Dots team takes a customer-centric approach from planning through to delivery, meaning the entire process is underpinned by customer insight and driven by data. Only fully GDPR-compliant data forms part of your campaign — complete transparency assured.
Channels
How we work
Print offers unique creative opportunities to reach customers directly in their home or workplace, as part of a connected media campaign delivering reach, frequency and direct response.
We’ll listen, question, and understand you and your campaigns, treating each job as its own — nothing off the shelf. With our national buying power, we secure the best rates on the market for cost-effective campaigns, and we make sure we’re looking after the planet every step of the way.
The channels
What we can do for you
Partially Addressed Mail
A targeted route to reach exclusively new prospects directly in their own homes in areas of high existing customer penetration. Cost-effective and creative — addressing readers as ‘dear thrill seeker’ or ‘savvy investor’ — PAM makes a huge difference to acquisition and retention targets.
Door Drop
Door Drop can reach 100% of the UK population in their homes. Low cost, flexible, and targetable to a single street or every UK address — putting your message directly into the hands of the people you want. Integrates well with OOH and Radio for holistic, geographically focused campaigns.
Inserts
A highly trusted medium that reaches consumers via national titles at high volumes and low cost, or by piggy-backing a brand’s parcels to deliver a targeted message into the home. Because the insert carrier is a trusted, chosen source, consumers are far more likely to engage with insert content.
Press
Whether booked in advance or the day before, press advertising can be incredibly flexible — allowing brands to be relevant and of the moment. Press drives great brand awareness and direct response, and when used alongside inserts has been proven to enhance their overall performance.
Lead Generation
A cost-effective route to sourcing specific prospects and driving high conversion rates. Individuals are contacted following an action — typically an online survey — where they’ve expressed interest in your brand. Existing customers can be excluded, making this a purely acquisition-focused channel.
Campaign Activation
We’ll manage everything from finding the right solution to your brief, to working with the right partners to deliver the job cost-effectively. Whether a one-off job or rolling monthly campaigns, we keep it simple. From carbon-neutral printers to carbon-balanced paper, our print doesn’t cost the earth.
Direct Mail.
A channel all of its own.
Direct Mail offers a highly targeted and personalised route to reaching prospects in their home or workplace. Delivered by the postie and part of everyday life, DM is a trusted medium that allows businesses to reach existing or cold prospects due to the data targeting available.
- Exceptionally trackable via address-level match-back of customer file to mailing file
- JICMail research confirms DM reaches further than the single individual targeted
- Reach existing customers, cold prospects, or both — data targeting gives you the choice
- Works powerfully as part of a connected multi-channel campaign
Not only is it GDPR compliant to have clean and accurate data — it’s the foundation of every campaign at Join the Dots. Organised data allows for informed decisions to be made based on evidence. Your data safety is our priority.
The difference we've made
Subscription growth campaign
Our specialisms
Explore our other services
Driving real outcomes
Data-led digital channels with pin-point targeting and detailed outcome tracking across all
platforms.
Print & Direct Mail
Unique creative opportunities to reach customers directly in their home as part of a connected
campaign.
Data
Data is at the heart of everything we do. We join the data dots to create meaningful insights that
deliver effective campaigns.
Digital Media
Data led, results obsessed
We’re an agency that prides itself on being data-led. Digital channels provide us with endless streams of data that allow us to target with pin-point precision and track outcomes at a very detailed level.
Broadcast Media
Driving real outcomes
Our data-led planners are experts in using broadcast channels to drive campaigns which deliver anything from mass awareness to highly targeted and trackable performance metrics. If you have a goal, we can dream up a plan to bring it to life.
Data
The foundation of every campaign
Not only is it GDPR compliant to have clean and accurate data, it’s also the foundation of every campaign at Join the Dots. Whether it’s for acquisition, retention or cross-selling, data is at the very heart of everything we do. ISO27001 accredited — your data safety is our priority.
CX
Connecting the dots across the customer journey
We bring together audience insight, data, CRM, media and technology to design connected customer journeys that guide people from acquisition through to advocacy in a way that feels deliberate, relevant, and valuable.
Creative
Creative built from your media insights
Most media agencies plan your channels and hand creative to someone else, and that is where a lot of campaigns quietly leak. At Join the Dots, we use your first-party data to plan media and to brief creative, so both are built from the same audience insight.
Get in touch with the group
Whether you’re looking to speak to a specific division or want to understand how the Group as a whole could support your organisation — we’d love to hear from you.