Data
The foundation of every campaign
Not only is it GDPR compliant to have clean and accurate data, it’s also the foundation of every campaign at Join the Dots. Whether it’s for acquisition, retention or cross-selling, data is at the very heart of everything we do. ISO27001 accredited — your data safety is our priority.
Services
How we work
We join the data dots to create meaningful insights that deliver effective campaigns and data solutions — organised data allows for informed decisions to be made based on evidence.
We handle your data in a fully GDPR compliant way, backed by ISO27001 accreditation and rigorous, ongoing cyber security training. Whether you’re using data for acquisition, retention, or cross-selling, our team ensures it’s always clean, accurate, and ready to perform.
Data services
What we can do for you
Homemover
The homemover market is a significant opportunity for brands to drive sales from consumers who are in a switching and purchasing mindset — pre, during, and post move. We help brands keep in touch with customers through this busy transition to maintain meaningful relationships.
Data Cleanse
Poor data always results in a poor response. Personal data changes constantly, and if left unmanaged it instantly becomes less impactful. Our Pura platform delivers fast, flexible, and scalable data cleansing — maintaining accuracy, improving efficiency, and driving stronger ROI.
Optimisation
If you know how relevant each customer touchpoint is, you’ll know how to spread your marketing spend effectively. Attribution modelling helps evaluate the importance of every touchpoint — so you can allocate budget where it truly makes a difference.
Our work with Herdify.
We’re a media agency with a difference…and yes, we know everyone says that! But with us, it’s true. We’re driven by data and we place strategy front and centre of everything we do so we can deliver unstoppable media campaigns to our clients through the power of connection. What’s more, the team are a nice bunch to work with.
- Overlay Herdify data onto our traditional targeting for refined, waste-free campaigns
- Works across direct marketing, digital, TV, radio and more
- Reduces physical waste — aligned with our B Corp values
- Case studies: Abel & Cole, Diamond Whites, Pepper Sq, Perrys
EPiC lead generation. Built for responsible marketers.
EPiC collects consented zero-party data so you can communicate directly with prospects who have given clear, specific consent. Lead generation — done properly, at scale.
Evidenced
Immutable audit trail — date, time, source, and consent detail for every lead.
Privacy-first
Designed on privacy-first principles — transparent, secure, user-controlled.
Intent-based
Individuals sign up to your brand specifically — genuine first-party data.
Consented
Full GDPR-compliant consent receipt with preference data included.
“We’re a media agency with a difference…and yes, we know everyone says that! But with us, it’s true. We’re driven by data and we place strategy front and centre of everything we do so we can deliver unstoppable media campaigns to our clients through the power of connection. What’s more, the team are a nice bunch to work with.”
Ben Briggs – Managing Director / Join the Dots
The difference we've made
Subscription growth campaign
Our specialisms
Explore our other services
Driving real outcomes
Data-led digital channels with pin-point targeting and detailed outcome tracking across all
platforms.
Print & Direct Mail
Unique creative opportunities to reach customers directly in their home as part of a connected
campaign.
Data
Data is at the heart of everything we do. We join the data dots to create meaningful insights that
deliver effective campaigns.
Digital Media
Data led, results obsessed
We’re an agency that prides itself on being data-led. Digital channels provide us with endless streams of data that allow us to target with pin-point precision and track outcomes at a very detailed level.
Print & Direct Mail
Customer-centric, data driven print
The Join the Dots team takes a customer-centric approach from planning through to delivery, meaning the entire process is underpinned by customer insight and driven by data. Only fully GDPR-compliant data forms part of your campaign — complete transparency assured.
Broadcast Media
Driving real outcomes
Our data-led planners are experts in using broadcast channels to drive campaigns which deliver anything from mass awareness to highly targeted and trackable performance metrics. If you have a goal, we can dream up a plan to bring it to life.
CX
Connecting the dots across the customer journey
We bring together audience insight, data, CRM, media and technology to design connected customer journeys that guide people from acquisition through to advocacy in a way that feels deliberate, relevant, and valuable.
Creative
Creative built from your media insights
Most media agencies plan your channels and hand creative to someone else, and that is where a lot of campaigns quietly leak. At Join the Dots, we use your first-party data to plan media and to brief creative, so both are built from the same audience insight.
Get in touch with the group
Whether you’re looking to speak to a specific division or want to understand how the Group as a whole could support your organisation — we’d love to hear from you.