EPiC
Evidenced · Privacy-first · Intent-based · Consented
Build first-party prospects and acquire new customers with EPiC — lead generation for the responsible marketer. Collect consented zero-party data to communicate directly with prospects who have given clear, specific consent from the very start.
We heard what marketers were saying about lead gen. So we built a solution.
I’d love to use lead generation, but I’m not confident in the quality of the leads, where they come from, and if they are GDPR compliant.
I’d like to use lead generation, but I’m not sure if it’s scalable or profitable for my audience.
The Answer
EPiC lead generation — designed from the ground up for transparency, consent, and scale.
What EPiC stands for
Four principles. One platform.
E
Evidenced
Leads captured have an immutable, blockchain-like audit trail — detailing date, time of consent, lead source, the FPN and Privacy Policy shown, and specific consent given to your brand.
P
Privacy-first
Designed using privacy-first principles — securing people’s data, making it easy for them to understand why it’s been collected, and putting them in control throughout.
I
Intent-based
The individual knows exactly which brand they are signing up to — making it genuine first-party data, rather than a hidden list of partners. They are showing clear intent to purchase.
C
Consented
All leads include a GDPR-compliant consent receipt demonstrating the evidence, together with preference data such as interests and frequency — providing greater campaign insights.
The Process
How EPiC works
EPiC uses a unique consent platform to build trust-based relationships with your prospects from the very start — and at scale. Every step is transparent, evidenced, and GDPR compliant.
01
Prospect takes action
Leads captured have an immutable, blockchain-like audit trail — detailing date, time of consent, lead source, the FPN and Privacy Policy shown, and specific consent given to your brand.
02
Consent is captured & evidenced
An immutable audit trail is created — date, time, source, Privacy Policy shown and accepted, and the specific consent given to your brand.
03
Data is delivered to you
Clean, consented, first-party leads are delivered with full preference data — ready to activate across your chosen channels.
04
Optimise & scale
Existing customers can be excluded to keep this acquisition-focused. Campaigns are scalable and profitable — whatever your audience size.
Why it matters
Data-led campaigns start with clean data
Not only is it GDPR compliant to have clean and accurate data — it’s the foundation of every campaign at Join the Dots. Organised data allows for informed decisions based on evidence.
Whether it’s using data for acquisition, retention, or cross-selling, data is at the very heart of everything we do. You can be confident that Join the Dots will handle your data in a fully GDPR-compliant way — ISO27001 accredited and undertaking rigorous cyber security training regularly.
ISO7001 accredited
Your data safety is our priority. We’re ISO27001 accredited and undertake rigorous cyber security training — so your data is always in safe hands.
Also from our data specialism
While you're here, discover Herdify.
Our partnership with Herdify uses behavioural science and AI to pinpoint real-world communities already talking about your brand — so you can target fewer people, smarter. No wasted impressions, no guesswork.
Our work with Herdify
Blending behavioural science and sales data to deliver nuanced segmentation across direct marketing, digital, TV, radio, and more.
Not only is it GDPR compliant to have clean and accurate data — it’s the foundation of every campaign at Join the Dots. Organised data allows for informed decisions to be made based on evidence. Your data safety is our priority.
Get in touch with the group
Whether you’re looking to speak to a specific division or want to understand how the Group as a whole could support your organisation — we’d love to hear from you.