Creative
Creative built from the same insight as your media
Most media agencies plan your channels and hand creative to someone else, and that is where a lot of campaigns quietly leak. At Join the Dots, we use your first-party data to plan media and to brief creative, so both are built from the same audience insight.
Data that shapes your media should shape your creative too
Only around 10% of businesses are currently using customer data to shape either their media or their creative, and we do both together, which means the message your audience sees is built from what we already know about them, not from a mood board.
The result is a tighter feedback loop between strategy, media and creative. Performance data feeds back into planning, creative is tested and optimised against real channel results, and reporting connects media spend to creative impact rather than treating them as separate lines on a dashboard.
Strategy, media and creative working as one
Campaigns using first-party data insight generate, on average, 38% uplift in business effects and 21% uplift in direct response, so the gap between creative that looks right and creative that actually works is measurable, not a matter of opinion.
Consistent messaging across every channel, faster iteration between creative and media, and data-backed decisions at every stage mean higher response rates, stronger conversion and better engagement
over time.
Our creative services
Creative services conceived from the same data as your media plan.
Whatever sector you work in and whatever your audience looks like, the approach is the same: insight first, then creative, then a plan that joins the two together.
Brand and campaign development
Building brand identity and campaign concepts grounded in audience insight, not assumptions.
Multi-channel campaigns
Creative designed to work across every channel in your plan, with consistent messaging throughout.
Direct mail
Data-informed direct mail creative that speaks to your audience based on what you already know about them.
Audio-visual
TV, radio and online video creative conceived alongside your broadcast and digital media plan.
Digital
Display, paid social and digital creative built from the same audience data that drives your digital media.
Press
Print advertising creative planned and produced as part of a connected, data-led campaign.
Ready to connect the dots?
We are ready to tackle your challenges with our unbiased, data-led approach. No gatekeeping, no jargon, just results.