I spent a long career client side and the last four working within this agency – I’m still learning something new every day and using that to help charities, commercial companies and membership organisations enable the principles of successful marketing via technology. Marketing is a science, and the more we understand about what drives decisions, the better the experience we can give supporters and customers to engage with brands. I particularly enjoy helping clients with marketing strategy, and the aspects of organisational behaviour that help shape this, whilst creating successful campaigns and comms to deliver on the strategies we create.
Those daily moments when you can help clients solve their challenges, make them a hero and give them a nugget of something new they never knew before – what joy!
Twenty five years ago – long before women’s football found the recognition it deserves - I had a few training sessions with Chelsea FC. That dream never died and last year, aged 56, I was voted ‘Player of the Year’ by my local football club. Best moment of my life – my dad would have been proud.