As an experienced CRM strategist, I create insight-led, data-informed strategies and communications that deliver the best customer experiences and meaningful business results. Over nearly 30 years, I’ve worked both agency- and client-side across FMCG, financial services, automotive and not-for-profit sectors, helping brands build stronger, more valuable relationships with their customers and supporters.
I believe the best CRM is about more than campaigns – it’s about creating connected experiences that deliver value for both people and organisations. My approach is collaborative and holistic, bringing together data, insight and cross-functional teams to break down silos, solve complex challenges and drive sustainable growth.
For me, it’s the “aha” moment - when data and insight come together so perfectly in a customer proposition that feels both brilliant and unmistakably right.
I’m an identical twin (yes, there are two of me!).
We want a team with bags of character, who aren’t afraid to challenge and make their voice heard. If that sounds like you, we’d love to hear from you.
We are ready to tackle your challenges with our unbiased, data-led approach. No gatekeeping, no jargon, just results.
